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Women in the workplace

Empowered women on the frontlines

Diversity leads during the pandemic
By Cathie Brow
Last year for International Women’s Day, I talked about the important role women play in our company—they lead more than half of our retirement residences and long term care homes, and represent more than 80 per cent of our workforce. Since I wrote that, our world has been upended by the COVID-19 pandemic. However, one thing that hasn’t changed is that women continue to play a pivotal role for Revera’s residents. As workplaces and personal lives were thrown into uncertainty by the pandemic this past year, Revera’s employees rolled up their sleeves, donned a brave face and went to work.

The majority of Revera’s employees are women. The same is true of our senior leaders, vice presidents, executive directors and managers. It’s not an understatement to say that women have been the backbone of the senior living sector’s response to the COVID-19 virus. The health care field is largely made up of female workers. According to a 2017 study from the Canadian Institute for Health Information, like Revera’s workforce, women represent close to 80 per cent of all healthcare workers.
“We all must unite to break down systemic barriers so that everyone can thrive.”
Our pandemic response has been led by many heroes and I wanted to share my appreciation and admiration for their courageous efforts. I am grateful for the thousands of frontline heroes at our long term care homes and retirement residences who have been working tirelessly to protect and support our residents, while keeping our homes active and engaging. I’m so inspired by their commitment and dedication to our residents and I’m deeply thankful for each and every one of them.

Dr. Rhonda Collins, Revera’s Chief Medical Officer, has been instrumental in guiding our response to the latest directives from Public Health and implementing the latest guidelines at our homes and residences and she has been an important voice to the entire sector throughout the pandemic. Our amazing Clinical Care team, led by another group of amazing women, has been unshakeable during the tumultuous periods of the pandemic waves and have been laser-focused on ensuring our frontline teams are equipped and as prepared as possible to combat this virus. I can’t begin to express how deeply grateful and proud I am of all of our team members who have all played an equally important role in combatting COVID-19.

Revera is a leader in the Canadian senior living sector. I strongly believe that’s because of the diversity we embrace in our organization. We believe that women, men, people of colour, the LGBTQ+ community, and people of all ages have a place in our company and among our leaders. We all must unite to break down systemic barriers so that everyone can thrive.
Cathie Brow
By Cathie Brow
Cathie Brow is the Senior Vice President of Human Resources and Communications at Revera. She has been with the company since 2008. She is passionate about creating respectful and rewarding workplaces, where people can reach their potential and meet their goals.